Astrology is a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media, astrologers and astrology meme machines amass tens or hundreds of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, varieties of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed articles flourish.
This isn’t the very first moment โหราศาสตร์ had and it won’t become the last. The practice has been around in different forms for centuries. Recently, the New Age movement from the 1960s and ’70s came with a heaping helping from the zodiac. (Some also make reference to the brand new Age since the “Age of Aquarius”-the two,000-year period right after the Earth is said to go in to the Aquarius sign.)
In the decades involving the New Age boom now, while astrology certainly didn’t go away-you might still regularly find horoscopes inside the back pages of magazines-it “went back to being a little bit more inside the background,” says Chani Nicholas, an astrologer located in La. “Then there’s something that’s happened in the last five years that’s given it an edginess, a relevance for this some time and place, that it hasn’t had to get a good 35 years. Millennials have taken it and run along with it.”
Many individuals I spoke to for this particular piece said they had a sense the stigma attached to astrology, even though it still exists, had receded as the practice has grabbed a foothold in online culture, especially for young adults.
“Over the last two years, we’ve really seen a reframing of the latest Age practices, significantly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief in the Cut, says an average horoscope post on the site got 150 percent more visitors in 2017 than the year before.
In a few ways, astrology is perfectly designed for the web age. There’s a minimal barrier to entry, and nearly endless depths to plumb if you believe like falling down a Google research hole. The accessibility to more in-depth information online has given this cultural wave of astrology a particular erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A quick primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system possesses its own kind of logic. Astrology ascribes meaning towards the placement of molzct sun, the moon, and the planets within 12 parts of the sky-the signs of the zodiac. You likely know your sun sign, the favourite zodiac sign, even if you’re not an astrology buff. It’s based upon where sun was on the birthday. But the placement in the moon and each one of the other planets at that time and location of the birth adds additional shades towards the picture of you painted by the “birth chart.”
“The kids these days as well as their memes are just like the perfect context for astrology.” What โหราศาสตร์ยูเรเนียน are supposed to do is give you information regarding exactly what the planets are performing right now, and down the road, and just how everything that affects each sign. “Think of the planets as a party,” explains Susan Miller, the most popular astrologer who founded the Astrology Zone website. “You might have three people talking together, two may be over within the corner arguing, Venus and Mars may be kissing each other. I need to make sensation of those conversations which are happening each month for you.”