WaBa Grill has opened in the Town Square shopping center at Chicago and University avenues in Riverside. WaBa Grill is a fast casual chain that serves teriyaki dishes with an emphasis on healthy ingredients. Its menu includes chicken, beef, salmon, rib and tofu plates for $8-$10.75 and rice and veggie bowls for $6.25-$9.
Service Management Group (SMG), an international customer experience management, employee experience and brand research partner to greater than 500 brands, has become selected by Waba to produce its customer experience management program. The health-focused fast-casual chain chose SMG for the unique blend of technology and professional services, outcomes-based approach and competitive benchmark capabilities.
Founded in 2006, WaBa Grill has more than 185 locations serving fresh and healthy entrées. Using a goal of serving the best-possible-quality food on the go, WaBa’s famous rice bowls and salads are prepared-to-order with vegetables and high-quality proteins.
“With a rapid growth plan in place, it had been important to discover a customer experience management platform that is certainly scalable and delivers actionable insights,” says WaBa Grill Vice President of Franchise Operations Afshin Compani. “Our partnership with SMG offers us access to a robust technology platform along with a dedicated team that understands our business helping us get smarter about our customers.”
Using SMG VisitView, a location-level CX survey, WaBa Grill is capturing customer comments in the point of sale. With VisitView data available 24/7 inside the smg360 reporting dashboard and mobile app, support center employees get yourself a holistic look at guest feedback, plus powerful tools like text analytics and real-time alerts, while empowering franchisees with real-time, role-based rtneuh and insights.
“WaBa Grill is growing fast, and they need a strategic partner that can support their success and market expansion,” adds SMG Chief Client Officer Todd Leach. “When you combine our experience in the restaurant industry with our location-level insights and franchise engagement tools, we’re the ideal partner to support WaBa’s continued growth and the evolving needs of the franchisees.”